Marketing studies

Areas of expertise:

We operate in 7 market sectors where strategic information is essential to the success of your business development.

Know-How:

Use the Advent barometers to measure performance with your key targets.

Acknowledged expertise:

The Advent barometers; a reference in their respective markets:
→ Scan Club
→ Scan Player
→ Automotive / Auto Press Barometer
→ " Pre-show" Barometer
 
Our tools:
  • AUTOMOTIVE PRESS BAROMETER: Analyses of how the press (specialized journalists) perceives car manufacturers and dealers.
  • LUV PRESS BAROMETER: Analyses of how the press (specialized journalists)perceives light utility vehicle manufacturers and dealers.
  • IV PRESS BAROMETER: Analyses of how the press (specialized journalists) perceives industrial vehicle manufacturers and dealers.
  • ANALYSE OF PRESS IMPACT: Quantitative and qualitative audit of press impact on any specific event.

PRESS AUTOMOTIVE BAROMETER: COUNTRIES AUDITED

Europe: France, Spain, Italy, Germany, The UK, Belgium, Sweden, Poland. South America: Brazil, Argentina.