Marketing studies

Areas of expertise:

We operate in 7 market sectors where strategic information is essential to the success of your business development.

Know-How:

Use the Advent barometers to measure performance with your key targets.

Acknowledged expertise:

The Advent barometers; a reference in their respective markets:
→ Scan Club
→ Scan Player
→ Automotive / Auto Press Barometer
→ " Pre-show" Barometer
 
Communication

Application of our market proven techniques to other sectors of the communications industry.

Activity sector examples:

THE MEDIA:

  • PUBLICITY EFFICIENCY STUDIES (PRE- ET POST-TESTS)
  • MEDIAPLANNING AND AUDIENCE STUDIES


FINANCIAL COMMUNICATIONS:
  • CORPORATE AND FINANCIAL BAROMETER: analyses of journalist and financial analysts’ perceptions of financial and corporate communications