Marketing studies

Areas of expertise:

We operate in 7 market sectors where strategic information is essential to the success of your business development.

Know-How:

Use the Advent barometers to measure performance with your key targets.

Acknowledged expertise:

The Advent barometers; a reference in their respective markets:
→ Scan Club
→ Scan Player
→ Automotive / Auto Press Barometer
→ " Pre-show" Barometer
 

We create multi-subscribers precise barometers that allow companies to measure their performance against target audiences.

These barometers are operational in France, Germany, Spain, Italy, the UK, Finland, the Czech Republic, Turkey, Russia… as well as in South America (Argentina, Brazil).

Our business

Given the context of a lack of or excess of data, our objective is to implement best practices for collecting, processing and managing strategic data:

  • Full audit of the market sector
  • Identify strategic data
  • Deliver operational data
  • Assist clients through the processing and translation of supplied results into real market value
  • Provide measurable data with emphasis on investment comprehension elements that regulate brand interaction, services, consumers and clients on one hand and companies and their employees on the other.
Our services:
  • Consulting: marketing requirement audits, marketing data flow regulation
  • Market study chain management
  • Data collection, management and analyses
  • Mass marketing approach: one-on-one, telephone, internet
  • Qualitative marketing approach: Focal groups, running interviews
  • Coaching
  • Knowledge transfers through training